Color Increases Response Rates | Pacific Rim Printers

According to InfoTrends, a study comparing consumer response rates to a variety of direct mail techniques demonstrated that color and personalization can drive response rates much higher than the industry standard of 2 to 4 percent…

Response Rates

1.0% Response Rate – Tier 1
Black and white piece with no personal information

1.5% Response Rate – Tier 2
Black and white piece with personalization, or full-color piece with no personalization

2.0% Response Rate – Tier 3
Full-color piece with name-only personalization.

6.5% Response Rate – Tier 4
Full-color piece with deeper personalization, combined with content that is specific to the recipient.

SOURCE: InfoTrends/CAP Ventures, “The Impact of Color in Graphic Design,” April 27, 2005. Via Print in the Mix.

Antioch University
Los Angeles

“I have worked in marketing communications for over 15 years, and have dealt with countless vendors for printing and mailing projects. Rarely does one find a vendor as committed and conscientious as Pacific Rim. Their exemplary customer service, production quality, and competitive prices are some of the reasons I use them almost exclusively. More importantly, they take good care of their employees, as evidenced by the many loyal staff members who’ve worked there for years if not decades. Because they employ people who care, are well trained, and are paid a fair wage, I rest easy knowing that every aspect of my projects, from large to small, will get the attention to detail needed. They care about doing a great job, and they deliver. I feel lucky that we get to work with one of the last honest and quality-oriented small businesses around!”